Blue Ocean Report Essay Example | Topics and Well Written Essays - 1000 words - 1

Blue Ocean Report - Essay Example This shall be done by decimating the trade-off between the parameters of differentiation and low cost. This shall be done to help in the alignment of values of the product, as well as the proposition for profits. This book is a creation of a study, which is decade old. It is based on the analysis of a repository of moves that is based over thirty industries: and spread over a large period of over one hundred and twenty years (the period ranges from 1880 to 2000). There is a mixture of respective case studies, with the book offering a huge range of approaches which are theoretical in nature: and also a host of practical tools for capitalizing on all the growth opportunities. This shall play a very important role in the capture of market spaces which are uncontested and also present avenues for viable profit. The authors argue that the companies in coming years cannot survive in the market space by engaging in competition with each other, but by developing â€Å"blue oceans†. Th e book has been a best seller, having sold more than a million copies in the first year of its publication. It is also in the process of being published in the almost thirty nine languages. ANALYSIS    There   is a way of defining the concepts that form a part of the book. The red and the blue words that are used, represent the position of the market. The red oceans are representative of all the markets that are in existence today. The boundary of these organizations and the functioning is specified. The competition is also defined in these markets for all the companies. The companies are in a constant struggle to perform better than their competitors. This means that the initial services that define the nature of the market and competition become blurred. This leads to a heightened sense of competition among all the players. This has an impact on the products or services, rendering them niche. So, as a result, the firms fight fiercely with each other; eating away into the bound aries and profits of one another (Cohen and Eimicke, 1995). This bloodies the â€Å"ocean†, a metaphor for the marketplace; leading eventually to the term as the â€Å"red ocean†. The â€Å"blue ocean† is indicative of the industries that are not existence at the current point of time. These are the market spaces which are not touched by any kind of competition from the markets. There is a creation of newer demand, rather than a fight over the market space. There is a lot of opportunity for a growth vector in the market. In the oceans that are â€Å"blue†, the rules present as a part of the game have to be set and defined. The â€Å"blue† serves as an analogy for describing the potential of the market spaces that have not been explored by any of the players in existence. The main point that governs the Blue Ocean strategy is the innovation in value among the companies. There is the creation of value innovation, when any company achieves additional value for the buyer as well as the company. The rise in the value of innovation should have a positive impact on the market and raise the value of the market players. On the contrary, the values that are not deemed as being important for the market: would be reduced as a result of the new creation of value. The authors are critical of the idea that the successful players either operate on low cost; or are players that play in niche markets. There is a proposition to find value which is independent of the conventional types of market segmentation. It should also offer a