Destructive natural phenomena Essay Example for Free

Destructive natural phenomena Essay Among the most destructive natural phenomena caused by nature and known to man are earthquakes. Earthquakes are not only considered as one of the most destructive, but among the most frightening, traumatic and violent as well. In addition, earthquakes are beyond man’s control. They are also unpredictable. This paper aims to answer the following questions: How do earthquakes occur? What causes earthquakes? Based on its scientific definition, an earthquake is the result of a sudden movement of the earths crust due to the stress released from geologic faults or by volcanic activity. Sometimes it is also called as seism or temblor (â€Å"Earthquakes†). We often think that an earthquake is merely the shaking of the ground based on what we experience and what we see in the news. What we are not really aware of is that an earthquake happens everyday. It is reported by the United States Geological Survey that over 3 million earthquakes occur yearly which means every 11 seconds, an earthquake takes place. That’s around 8,000 earthquakes a day. Most of the time, the majority of these quakes are and cannot be felt. What alert us are the stronger earthquakes that happen in highly populated areas. In order to determine an earthquake’s strength, scientists measure earthquake strength by using a seismograph. The information gathered by the graph is then calculated. The unit of measuring an earthquake’s strength or ‘intensity’ is the Richter scale which is in turn used to rate the energy released by the quake which is known as the magnitude. When an earthquake occurs, it continuously produces waves referred as seismic wave. There are several types of seismic waves but the waves responsible in the first few strikes of movement during an earthquake are called body waves. These waves often travel at the earth’s inner part (Harris, 2001). With the help of the P waves and the S waves, which are the types of body waves, scientists are able to determine where an earthquake took place. P waves also known as primary waves can travel through different mediums. It can travel through solids, liquids and even gases. It travels faster and hit the ground first. On the other hand the S waves or the secondary waves follows through making the ground also shake. Apparently these waves helps scientist locate an earthquake’s epicentre of location. Through the help of seismographs, the amount of time between the P waves and the S waves are then recorded which is called seismogram, this will then determine how far away the earthquake was from the location. Most of the time it takes 3 seismographs to locate the epicenter or the exact direction of the earthquake which is called triangulation (Wald, 2008). During early times, natural causes were accounted with the anger of the gods that were displeased with mans action. Today, natural disasters are no longer accounted to ancient gods anymore. Instead, man explains such occurrences based on modern science. There are many causes of earthquakes. These can be attributed to volcanic eruptions or even explosions created by humans but the most frequent potential cause of this is the seismic plate movement. The plate tectonic theory states that the surface layer of the earth called lithosphere is comprised of different plates. Through the advent of the plate tectonic theory, different phenomena and facts that were formerly unknown were finally understood. Facts such as the movement of the continents and volcanic activities were just among the few facts that plate tectonics had unveiled. Since plates tend to slide on the region below the lithosphere, any of the three different things can happen at the boundaries between these huge plates: (1) the plates can move apart- whenever this occurs, hot, molten rock called magma, flows up. Magma will then appear on the surface, an activity that mostly happens on the ocean floor turning it into lava which in turn cools down and fills the gaps when it hardens. The area where this occurs is called the divergent plate boundary. (2) The plates can push together- an occurrence where in one plate is pushed under the other one which is called subduction. When the plate is then pushed beneath, it melts down in the lower mantle layers. Although plates have the tendency to subduct with one another there are certain boundaries wherein neither of these two plates would be able to do so thus, the tendency of each plate is to push one another and form mountains. The convergent plate boundaries are an area where plates are more like to push against each other. The plates would slide against each other- when this happens the plates are then pushed tightly together building a great tension in the transform boundary (Harris, 2001). We all know that earthquakes may occur anywhere and anytime but there are certain areas that are close enough where frequent actions of tremblors take place. The ring of fire is a zone where frequent earthquakes as well as volcanic eruptions occur. It is said that almost 90% of earthquakes in the world is experienced in this area. Countries like the United States, Indonesia, Canada, Brazil, Colombia and Chile are some of the areas that are prone to tremblors (Crystal, 2008). An earthquake brings fear and devastation is alarming. Furthermore, the inability to predict an earthquake makes it even more fearful. Though scientists are still looking for ways to minimize the devastating effects of an earthquake, knowledge and the understanding earthquakes are man’s best defence. Earthquakes education serves as the best protection and the hopes and continuous researches provides more security and helps in devastation prevention. References Earthquakes. The American Heritage Dictionary of the English Language, Fourth edition. Retrieved June 11, 2008, from http://dictionary. reference. com/browse/earthquakes Harris, T. (2001). How Earthquake Works. How Stuff Works. Retrieved June 12, 2008, from http://science. howstuffworks. com/earthquake. htm Wald, L. (2008). The Science of Earthquakes. U. S. Geological Survey. Retrieved June 12, 2008 from http://earthquake. usgs. gov/learning/kids/eqscience. php Crystal, E. (2008). Pacific Ring of Fire. Crystalinks. Retrieved June 12, 2008 from http://www. crystalinks. com/rof. html

Evolutionary Analysis of Culex Species

Evolutionary Analysis of Culex Species INTRODUCTION: Culex, a mosquito belongs to the phylum Arthopoda, is an important factor causing filariasis [1] St. Louis encephalitis [2]West Nile virus [3] Avion malaria (4). C.quinquefasciatus also called the Southern house mosquito is extensively studied as it transmits crucial diseases [5]. C. pipiens found in the urbans (6) is because of swift urbanization uncanny city growth which eventually resulted in the progression the disease transmittors (7,8,9). Lymphatic filariasis is spread worldwide, affecting 120 million people  [10]. They bite on the foot regions of humans  (11) causing skin allergy associated with irritation  (12).Since 1979 there are reports Japanese encephalitis in India, AP and was again reported in 2003  [13]. Known as a cosmopolitan mosquito, acts as vector for protozoan parasites (14 ),filarial worms (15), and for arboviruses(16 ,17). Cx. quinquefasciatus is the prime vector in India causing filariasis  (18) which involve 91% caused by Wuchereria bancroftiCobbold   [19] Hence, therefore, it is very important to eradicate this for the human welfare for which it is very essential to understand them at their molecular levels. The genome sequence of Culex quienquefasciatus  [20]triggered a new hope for the researchers. However, the researchers are still involved in identifying and characterization of these species causing diseases  (21). The objective of the present article is to access the evolutionary relationship among the culex species with the DNA barcoding and to assess the evolutionary relationship with Tamura 3 Parameter. To accomplish the objective, it is important to use the advanced techniques like the computerized data assessments (22) which could have an immense impact on the health care S. Morio, Computers in Biology and Medicine, 9: 295 (1989)(BOOK) (23) system as the data could be accurate (22). The use of DNA barcoding has been in practice over the conventional 16s ribosomal DNA (24) which is more advantageous and promising (25) by playing a pivotal role in identification between the species (26). 2. MATERIALS AND METHODS: 2.1 Larvae collection and Characterization: Culex larvae were sampelled from various parts of Hyderabad during the breeding season from different locations, say stagnant water, coconut shells, tires etc. Thus collected larvae were reared and were identified morphologically for Culex quienquefasciatus under the microscope. Microscopic analysis revealed the following characteristics, Short and stout head, yellow long mouth brushes. It was also observed that the abdomen has eight segments, the saddle and the siphon, which is four times longer that its width, securing the larvae to be Culex quinquefasciatus. The larvae were allowed to grow into an adult (27). Further study was performed from the F1 generation of the pure culture after they were identified morphologically for adult. 2.2 DNA EXTRACTION: From the 4th instar larvae, the total DNA was extracted and was then finely ground in 50  µl of homogenate buffer (28). The homogenate was left in the thermo cycler for 30 minutes at 60oC with a quick addition of 7  µl of 8M CH3COOK. Incubate the tubes in ice for 30 minutes and centrigugate them for at a maximum speed for 15 minutes. Transfer the supernatant into fresh tubes. To precipitate the DNA, incubate the tubes for 15minutes after adding 100  µl of 95 % ethanol. DNA pellet was collected after a rapid centrifugation for 15 minutes at maximum speed and decay the supernatant. Air dry the pellet and suspend it in Tris buffer. Store it at 20oC till further experimental procedure is carried. COI Partial sequencing, amplification, Sequencing and Alignment: The isolated DNA was further amplified on PCR by mitochondrial Cytochrome c Oxidase I (COI) gene, which can differentiate between the diversity of taxa . The mitochondrial COI gene of ~ 500 bp was amplified by forward and reverse primers (28) which were developed on the spanning, ~700 bp of Aedes aegypti, Anapheles stepfheni and Cx. Quienquefasciatus. The reaction mixture, 25  µl, consisting of 10-50 ng of DNA template, 200 µM of dNTPS’ 1U of Taq DNA polymerase, 1X assay buffer and 5p mol of primer was then subjected to amplification for 2 minutes at 94o C initiation, denaturation of DNA template for 35 cycles for 30 seconds at 95 o C, followed by primer aliening -30 seconds at 55 o C, extension- 70 o C for 30 seconds and final extension at 70 o C for 10 minutes. The amplified sequence ,thus, was run on Agarose gel electrophoresis and then the sequencing was perfoemed by Bioserver Biotechnologies Pvt. Ltd. The sequence was submitted to NCBI. The accession number assigned was JX08870 (501bp). Further multiple sequence alignment was performed for partial COI gene sequence of 501bp with the default parameters. Sequence alignment studies elucidate the similarity and differences among different species in India along with other parts of the world. Further, the results of the DNA barcoding were made increasingly vivid with the phylogenetic analysis by the construction of phylogenetic tree. The analysis of the phylogeny was attained by maximium likelihood method (29) with the deletion of gaps and missing data. Bootstrap replication was used to validate the tree. RESULTS AND DISCUSSIONS: Known as the ‘Southern House Mosquito’, Cx. Quienquefasciatus a vector which played a prime role in filariasis and the incidences have seen in different parts of the world. Hence, there is an utmost need to address this problem with priority. In order to snub the prognosis of this vector, it is very essential to take certain control measures. To attain this, the mosquito larvae were collected and grown into an adult. The DNA was isolated and amplified and run on the agarose gel electrophoresis. The agarose wells comprised of sample from different locations along with 200bp marker DNA. The amplicons were seen between 400bp and 600bp of the DNA marker and were then subjected to sequencing. It was noted that the sequence was identified to be novel and was submitted to NCBI-gene bank nucleotide database and the accession number assigned was JX088701. Further, the multiple sequence alignment was performed to understand the evolutionary relationship among the species of the world.. Using the Maximum Likelihood Method, which creates a tree of highest Likelihood from the given data. The Maximum Likelihood tree elucidates that the Culex species of Hyderabad was closely related to the UK species and hence both emerged as out group in the phylogenetic tree. CONCLUSION: The medium sized brown mosquito, Culex quinquefasciatus, predominantly exists all through the tropics acts as a vector causing several parasitic diseases. Usually active at night, it is an opportunistic blood feeder which allows the parasites to use the humans as hosts. It is hence important to address their control with priority. The present article the DNA sequence was successfully isolated, sequenced and was submitted to NCBI-Gen Bank nucleotide database. Further, to understand its evolutionary relationship the phylogenetic analysis was performed. It was noticed that the DNA sequence of Hyderabad Culex quinquefasciatus was different from other species and can be used as DNA barcode to identify the organism REFERENCES: Deepak Kumar, Rakesh Chawla, P. Dhamodaram, and N. Balakrishnan Journal of Parasitology Research. http://dx.doi.org/10.1155/2014/236838. Ary Farajollahi, Dina M. Fonseca, Laura D. Kramer, and A. Marm Kilpatrick â€Å"BIRD BITING† MOSQUITOES AND HUMAN DISEASE: A REVIEW OF THE ROLE OF CULEX PIPIENS COMPLEX MOSQUITOES IN EPIDEMIOLOGY Infect Genet Evol. 2011 October ; 11(7): 1577–1585. doi:10.1016/j.meegid.2011.08.013. Linda M. Styer et al Mosquito Saliva Causes Enhancement of West Nile Virus Infection in Mice JOURNAL OF VIROLOGY, Feb. 2011, p. 1517–1527 doi:10.1128/JVI.01112-10. Fabrice Lalubin et al Temporal changes in mosquito abundance (Culex pipiens), avian malaria prevalence and lineage composition Parasites Vectors 2013, 6:307 doi:10.1186/1756-3305-6-307. Emilie Dumas et al Population structure of Wolbachia and cytoplasmic introgression in a complex of mosquito species Evolutionary Biology 2013 13:181. doi:10.1186/1471-2148-13-181 P. F. MATTINGLY Population Increases in Culex pipiens fatigans Wiedemann 1962, 27, 579-584. D. SINGH The Culex pipiens.fatigans Problem in South-East Asia 1967, 37,239-243. Sharma, V.P. et al., ed. Community participation for disease vector control. Proceedings of an ICMR/WHO Workshop,February 1986, New Delhi, India. Roberta Bivins The English Disease† or â€Å"Asian Rickets†? Medical Responses to Postcolonial Immigration Bull. Hist. Med., 2007, 81 : 533–568 E.A. Ottesen, Bulletin of the World Health Organization, 1997, 75 (6): 491-503. Oduola AO,Awe OO Behavioural biting preference of Culex quinquefasciatus in human host in Lagos metropolis Nigeria J Vector Borne Dis.2006 Mar;43(1):16-20. Bhoopendra SINGH et al Interdiscip Toxicol. 2012; Vol. 5(4): 184–191. doi: 10.2478/v10102-012-0031-4 Repon C. Paul et al A Novel Low-Cost Approach to Estimate the Incidence of Japanese Encephalitis in the Catchment Area of Three Hospitals in Bangladesh Am. J. Trop. Med. Hyg., 85(2), 2011, pp. 379–385 doi:10.4269/ajtmh.2011.10-0706. C. van Riper III, S. G. van Riper,M. L. Goff, and M. Laird, â€Å"The epizootiology and ecological significance of malaria in Hawaiian land birds,† Ecology Monograph, vol. 56, pp. 327–344, 1986. S. M. M. Ahid, P. S. Da Silva Vasconcelos, and R. Lourenc ¸ode- Oliveira, â€Å"Vector competence of Culex quinquefasciatus Say fromdifferent regions of Brazil to Dirofilaria immitis,† Memorias do Instituto Oswaldo Cruz, vol. 95, no. 6, pp. 769–775, 2000. S. Sucharit, K. Surathin, and S. R. Shrestha, â€Å"Vectors of Japanese encephalitis virus (JEV): species complexes of the vectors,† The Southeast Asian Journal of Tropical Medicine and PublicHealth, vol. 20, no. 4, pp. 611–621, 1989. G. Molaei, T.G. Andreadis, P.M. Armstronget al., â€Å"Host feeding pattern of Culex quinquefasciatus (Diptera: Culicidae) and its role in transmission ofWestNile virus inHarris County, Texas,† American Journal of Tropical Medicine andHygiene, vol. 77, no. 1, pp. 73–81, 2007. Sarkar M et al Insecticide resistance and detoxifying enzyme activity in the principal bancroftian filariasis vector, Culex quinquefasciatus, in northeastern India Med Vet Entomol.2009 Jun;23(2):122-31. doi: 10.1111/j.1365-2915.2009.00805.x. http://shodhganga.inflibnet.ac.in/bitstream/10603/12579/5/05_chapter%201.pdf ( BOOK) Peter Arensburger Sequencing of Culex quinquefasciatus establishes a platform for mosquito comparative genomics Science. 2010 October 1; 330(6000): 86–88. doi:10.1126/science.1191864. U.Suryanarayana Murty Rule-based system for the fast identification of species of Indian Anopheline mosquitoes Comput Appl Biosci(1996)12(6):491-495.doi:10.1093/bioinformatics/12.6.491 Upadhyayula Suryanarayana Murty Rapid identification of female Culex mosquito species using Expert System in the South East Asian region Bioinformation 1(2): 40-41 (2005). S. Morio, Computers in Biology and Medicine, 9: 295 (1989)(BOOK) Setti A, Devi TP, Pawar SC, Rajesh G, Srikanth S, Kalyan S.Molecular evolution of pathogenic bacteria based on rrsA gene, 2012 Hebert PD Biological identifications through DNA barcodes Proc Biol Sci.2003 Feb 7;270(1512):313-21. Saied Reza Naddaf et al Confirmation of Two Sibling Species among Anopheles fluviatilis Mosquitoes in South and Southeastern Iran by Analysis of Cytochrome Oxidase I Gene J Arthropod-Borne Dis, 2012, 6(2): 144–150. Eugene JG. Manual for mosquito rearing and experimental techniques. Am Mosq Control Assoc INC, 1970, Bulletin No.5, 7-27 Sambashiva Daravath, Aravind Setti, Yuvo singh, Swarnagowreeswari G, Madhavi Yadav M, Smita C Pawar, Reddya Naik B. DNA barcode of COI genetic marker of the Indian Aedes albopictus (Skuse) (Insecta: Diptera: Culicidae). Medical Science, 2014, 5(15), 21-25. Koichiro Tamura et al MEGA5: molecular evolutionary genetics analysis using maximum likelihood, evolutionary distance, and maximum parsimony methods. Molecular biology and evolution, 2011, 28 (10), 2731-9 Ref without PMC ID: C. van Riper III, S. G. van Riper,M. L. Goff, and M. Laird, â€Å"The epizootiology and ecological significance of malaria in Hawaiian land birds,† Ecology Monograph, vol. 56, pp. 327–344, 1986. S. M. M. Ahid, P. S. Da Silva Vasconcelos, and R. Lourenc ¸ode- Oliveira, â€Å"Vector competence of Culex quinquefasciatus Say fromdifferent regions of Brazil to Dirofilaria immitis,† Memorias do Instituto Oswaldo Cruz, vol. 95, no. 6, pp. 769–775, 2000. S. Sucharit, K. Surathin, and S. R. Shrestha, â€Å"Vectors of Japanese encephalitis virus (JEV): species complexes of the vectors,† The Southeast Asian Journal of Tropical Medicine and PublicHealth, vol. 20, no. 4, pp. 611–621, 1989. G.Molaei, T.G. Andreadis, P.M. Armstronget al., â€Å"Host feeding pattern of Culex quinquefasciatus (Diptera: Culicidae) and its role in transmission ofWestNile virus inHarris County, Texas,† American Journal of Tropical Medicine andHygiene, vol. 77, no. 1, pp. 73–81, 2007. Setti A, Devi TP, Pawar SC, Rajesh G, Srikanth S, Kalyan S.Molecular evolution of pathogenic bacteria based on rrsA gene, 2012 Eugene JG. Manual for mosquito rearing and experimental techniques. Am Mosq Control Assoc INC, 1970, Bulletin No.5, 7-27 Sambashiva Daravath, Aravind Setti, Yuvo singh, Swarnagowreeswari G, Madhavi Yadav M, Smita C Pawar, Reddya Naik B. DNA barcode of COI genetic marker of the Indian Aedes albopictus (Skuse) (Insecta: Diptera: Culicidae). Medical Science, 2014, 5(15), 21-25

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Introduction My approach of this paper is to examine the effectiveness of using Sarbanes-Oxley (SOX) Act to ascertain how the Act response to capital market of regulating SEC corporate and external audit firms for preventing and deterring fraud. Examining SOX, we identify any deficiencies and betterment for its effective implementation with reference to academic research. With literature review on ethic, education, and culture for further fraud preventive measurement. Purpose to enact the Sarbanes-Oxley Act The Sarbanes-Oxley (SOX) Act of 2002 was enacted as a reaction to a number of major corporate and accounting scandals including Enron, Tyco, Peregrine Systems, and WorldCom. These scandals, which cost investors billions of dollars when the share prices of affected companies collapsed, shook public confidence in the US securities markets. It is the most far-reaching and significant new federal regulatory statute affecting accountants and corporate governance since the Securities Acts of 1933 and 1934. SOX act impact on accountant liabilities, particularly the new regulatory agency and also accounting independence. The focus of SOX 302 is on disclosure of controls and procedures, while SOX 404 focuses on internal control over financial reporting. Under SOX Section 906, criminal penalties can be imposed on managers who knowingly certify a period report that does not comfort with the requirements. It is clearly comprehend the regulatory SEC corporate in their annual financial report: o ne on the financial statements, one on management’s assessment of internal control effectiveness, and a third on the effectiveness of internal control over financing reporting. Effectiveness of SOX Act of 2002 Prior of the SOX Act, liability wou... ...It not only requires management to provide an assessment of internal controls, but also requires auditors to provide an opinion on management assessment. It is therefore inflated the auditors’ fee and account conservatism, and increased management focus over financial reporting and internal control distracting managerial strategic actions. It is important for both management and auditors familiar with the process of implementing, evaluating, and reporting on internal control. It is also important to understand the impact of corporate governance isomorphic mechanisms such as audit committees and direct result of increased pressures from governmental and professional bodies to adopt certain professional code of ethic and organizational support as a moderator for deterring financial scandal arising from internal control weakness and misstatement of financial reporting.

castration Essay -- essays research papers

Should Chemical Castration be performed on Sex Offenders? Okay suppose your five-year-old daughter was brutally attacked and raped by a known sex offender, would you rather the offender to be sentenced to a few years in prison, only to get out and destroy another innocent victim’s life or have them chemically castrated? Chemical castration is the process of injecting male sex offenders’ female hormones to eliminate their sex drive. Honestly until someone is in the position; how can they say that it should or should not be performed on these offenders. Growing up there was a family up the road that we all considered a little strange and even scared to go around. When we became adults the oldest son and his wife was arrested and charged with over ten counts of molestation of a juvenile and aggravated rape of a juvenile. The children next door to them and their own children were the victims. It is suspected that the father of this family and the other son was also involved but this was never proven. The couple only served a few years in prison the wife was released first and the husband a couple years later. Although, there has not been any other charges filed against the couple to knowledge there has been many times that their house has been passed and seen several children on their porch. It always sends chills down my spine; even though I do not know anything for sure, I suspect the abuse continues. My personal opinion is that castration is perfect for offenders of this nature. According to www.csum.edu, sex offenders are among the highest reoccurring offenders in the United States. These types of criminals pose a threat to society and mostly to the people that live in the same neighborhood that they move into after being released from prison. When these offenders are given female hormones the rates of reoccurrence decreases to five percent. This is because of the reduction of testosterone levels, therefore decreases the sexual desires of these offenders. According to Andrew Humpherson, offenders who molest children are nearly impossible to rehabilitate. He also says that if these offenders where chemically castrated it would reduce the urge to molest children. The offenders who have been released on parole, as a discount on his maximum jail sentence, should be requir... ...es, the offender has to pay for his own injections. I am sure that there are those that can argue all of my points and can even come up with different statistics to support their own points. France has started testing a different type of chemical castration, in which, they refer as a chemical straight jacket. This is performed by administering injections of the prostate cancer drug leuproreline performs this process and the breast cancer tablet cyproterone dampens the sex drive and inhibits erections. According to Madelaine Perret, vice-president of the Paris section of the prisoner help organization, she has spoken with one prisoner and he told her â€Å"'Madame, you can't imagine the strength of the impulse that some of us men feel to get close to little boys and commit acts that are completely forbidden†. "He said he was glad to have been arrested and happy to be in prison. Because there were no young boys, there was no temptation and so it was in prison that he felt free.† It was also stated in this article that he was down for a long sentence but was afraid of being released and offending again, he also stated that he wanted treatment. (BBC Ne ws)

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Daily someone is diagnosed with a mental health disorder. Throughout the mental health aspect, Post Traumatic Stress Disorder (PTSD) has been a prevalent clinical problem. From nursing care and evidence based practice, studies have shown that PTSD has been diagnosed because they were trying to escape from a situation that seemed impossible to deal with or to get relief from immoral thoughts and feelings. Throughout this paper the clinical concept of hope will be discussed along with nursing care interventions. The evidence-based literature presented will display how nursing interventions can assist in treating clients who have no hope, into a future which is promising and worth fulfilling. Hope is considered a state where a person has an aspiration or desire for a certain thing to happen. Throughout my clinical experience at the VA Hospital located in Montrose, NY, many of the patients stated they were present due to the loss of hope in themselves. In a nurse’s perceptive, hope is something they believe in. Nurses believe that their patients can achieve their goal of getting well and continuing with their lives to the best of their abilities. The purpose of the paper is to state how clients such as ones who are diagnosed with PTSD have lost hope in themselves. They need support and guidance from families, friends, and staff that work with them. A nursing model that can help the patients who have lost all hope is based on Jean Watson’s human caring theory. The theory states how caring is a part of the nursing job and one the duties for a nurse. Caring for a patient can help instill hope to improve their well-being. Reviewed literature will be pres ented and discussed along with the nursing model as well as with the co... ...d friends to strengthen their mind and body. Watson defines nursing as a human science of persons and human health illness experiences that are mediated by professional, personal, scientific, esthetic, and ethical human care transactions. By treating the patients as a whole instead of parts health care professionals such as nurses can help care for the patients and enhance hope in their hearts. Recommendations for the best nursing practice were to intervene as early as possible. It helps to group people who are going through similar situation to talk to each other to get insight on how they are dealing with the situation. Lastly, it would best to promote education and interventions when needed to allow the patients know that hope is always attainable but they have to be willing to care and listen to themselves and close ones among them to achieve hope.

History of Israel and the Holy Land 332 B.C. to 70 A.D. Essay

The Period from 332 B. C. to 70 A. D. refers to the age of Hellenism under the rule of Alexander the Great, king of Macedonia. The period 332 B. C. marked the conquest of Judea by the Greeks, which subsequently imposed the dissemination of the Greek way of life, taxation, and economic activities designed to acquire economic gains. After the death of Alexander, his generals divided the empire and consequently fought over his empire. Judah fell under direct control of Ptolemy 1 of Egypt, but he did not seriously interfered in its religious affairs (Chapin, H. 988, Paragraph 1 Hellenism and the Roman conquest). However, after Ptolemy 1’s death, his successor was supplanted by the Seleucids of Syria, and in 175 B. C. Antiochus IV grabbed power. He then orchestrated a campaign against Judaism and in 167 B. C. he went and sacked the temple, (which was built in 520 B. C. ) of all its precious belongings. This utter desecration and gross violation of the temple motivated a successful Jewish uprising under the able leadership of Judas Maccabaeus. He then established a theocratic government, which saw the rise of the Hasmonean Dynasty under the leadership of Simon Maccabaeus who was at the same time the spiritual leader,being the High Priest, and the commander-in-chief of the military. The coming of the Romans more than half a century later saw the rise of the chief priests to power and the eventual destruction of the temple in 70 A. D. in the hands of the Romans. The Second Temple 332 B. C. to 70 A. D.  The Jewish society rose to power comparable in scope to the ancient Davidic Kingdom under Hasmonean Dynasty, although both religious and political discord is soaring between the Pharisees, who were the interpreters of the written law and the Sadducees, the aristocratic priestly class who implements strict obedience to the written law. However, with the coming of the Romans in 65 B. C. Jerusalem fell in the hands of the Romans, which ended the eighty years of independent Jewish sovereignty and heralded the period of Roman domination of Israel, which began just the same period. The Romans appointed Herod, an Idumaean, as a puppet king of Judah. His appointment as king of the Jews was subsequently confirmed by the Roman Senate in 37 B. C. He then rebuilt and magnified the platform of the temple and constructed many important buildings such as palaces, theater, citadel, hippodrome, and agora modeled after both the Hellenistic and Roman architecture. An internet article published by Planet Ware . com entitled Jerusalem, Israel cited that after Herod’s death in 4 B.  C. Jerusalem was under the care of the high priests, which was under Roman Procurators (Planet Ware, Par. 2). Chapin noted that Rome granted the Jew religious autonomy as well as some legislative and judicial rights through the Sanhedrin (Chapin, par. 5, Hellenism and the Roman Conquest). The second temple played a great role in the so-called â€Å"city of the high priest† that is, referring to the prominence of the Jewish religious leaders during this time. The Great Sanhedrin made the temple mount in Jerusalem the seat of both the religious and judicial powers vested upon them by the Roman Procurators. Their scope of authority includes religious, political, and legal authority such as trying a high priest, supervising certain rituals, and even declaring war (Chapin). This religious and judicial body was primarily composed of priestly Sadducees, which may be numbering of about seventy-one sages. The Sanhedrin’s control and judicial authority ended with the rise to power of Agrippa 1 in 41 to 44 B. C. The grand son of Herod 1 the Great, Agrippa 1 extended the city northward by constructing the third wall. However, the fanatical sect of the Jewish nationalist movement known as the zealot challenged the Roman control of Judah in A. D. 66. This uprising brought the Roman legions to a protracted siege, which was carried out by Vespasian, the Roman commander in Judah. The revolt however was crushed by his son Titus in A. D. 70 and Jerusalem and the second temple was destroyed by the Romans (Chapin) Hellenism and the Jews (Evaluations and Commendations) Hellenization, according to an internet article entitled â€Å"Celtic† and Medeterranean Interaction is the process by which non-Greeks were made more or less Greeks, assimilated into Greek culture if not acculturated. The article noted that the extent of Hellenization during the time of Alexander reach even further to the lands of the Barbarians (Celtic and Mideterranean Interaction). The article cited that Greeks abroad carried with them any thing that could help in advancing Greekness and they were more emphatically consciously Greeks and built cities and towns introducing urban structures and new ideas. Chapin pointed out that despite of the strong emphasis on priestly rule and Judaism, Jewish society was greatly influenced by the Greek Hellenism, particularly cities like Jerusalem, except in their adherence to monotheistic faith. However, life in the provinces and rural areas was comparatively unchanged (Chapin). Jerusalem subtly yet speedily adopted the Greek culture particularly the Greek language, games and sports, and even the early literature of the new faith, Christianity (Chapin, Par. ). According to an internet article entitled The Impact of Hellenism on the Jews, though Hellenism was neither offensive nor beneficial yet it poses serious challenge to Judaism (Old Testament History, Par. 1). The article noted that Hellenistic culture presents serious threats to Judaism in the same way that idolatry of the Canaanites neighbor of the Pre-Exilic Israel served as a great temptation, which had caused their nation’s destruction and later Diasporas. The impact of Hellenism on Post Exilic Israel was difficult them to resist in remaining true to their faith as Hellenism offers relief from laborious struggle for existence. Hellenism viewed life as a continuous series of social festivities, comforts, and ease. It was under Hellenistic period that public places for eating and bathing was offered to the public with customary music of strings such as the harp (O. T. History, par. 7) which today may be characterized by the restaurants and public swimming pools. Great public libraries, potential economic opportunities, and sophisticated Greek education would have strong appeal to may nobler Jews and merchants, which made the Hellenistic way of life easily acceptable. On the other hand, conservative Jews particularly Palestinian Jews were not impressed by the social and cultural advances brought about by Hellenism, courtesy of the Greeks. These conservatives despised the Hellenized Jews on the grounds that they had compromised their religion. An internet article entitled The Church History cited that the Hellenized Jews were forbidden in the temple rather they were directed to attend Greek-speaking synagogues to hear and understand the Torah being read in Greek as they could no longer speak nor understand Hebrew. The purpose therefore, of Hellenization was to assimilate every culture, or the acculturation of every nation’s culture under one culture, the Greek culture, is not only a brilliant idea or military strategy if indeed it can be categorized in that way, rather, it is highly advance idea designed to rule the world in utmost peace and economic prosperity. This impact could have changed the course of history had Alexander livelonger than he had lived. It cannot be denied that the influence of Hellenism still benefits today’s generations and the idea of hellenization still dominates the society in many ways. Interpretation Hellenism was a subtle way of conquering the world. Alexander may have conquered much of the known world during his time but his military and political leadership did not live long enough to achieve what he desired, to conquer the world. Perhaps Hellenism was intended by Alexander for a peaceful conquest. Indeed, his model Hellenistic community in Alexandria, Egypt was meant to attract the known civilizations of the benefit of Hellenization. True to his intention, the world was conquered by the Greeks not by swords and spears or by sheer military force but by festivities, by cultural and educational advancement, and by economic opportunities Hellenism offers. Today, the Greek influence still remains after thousands of years in many aspects of the social and cultural life, including arts. Hellenization can be compared to the idea of the democracy promoted by the remaining super power of the world today. By Hellenizing the known world, Alexander can build an alliance with many countries just like the idea of democracy. In other words the same concept in promoting democracy lies in the Hellenization. It symbolized the hegemonic power of Greece under the leadership of Alexander the Great. Conclusions The history of Israel from 332 B. C. up to 70 A. D. as a monument of Greece’ rise to power, and dominance of the world, at the height of their glory, as well as the marks of Israel’s resurgence to power which they so longed, under the Hasmonean dynasty, although this period marks both rise and fall of the three nations involve, its most important contribution in human civilizations was the spread of Hellenism, which truly brought not only economic benefits, but also culturally and socially, and the developments of sports. Hellenism has brought much contribution that even the generation of today is benefiting. The many borrowed words that help us understand meanings of the fast events are just one of the many benefits of Hellenization. Hellenization therefore symbolizes the hegemony of the Greek nation as well as Alexander’s desire to rule the world in peace and in prosperity as by acculturation and assimilation, it would have mean no boundaries or no enemies, rather it promotes unity and cooperation among nations. The blessings of democracy that we now enjoy may be compare to the blessings of Hellenism had Alexander livelonger.

Netflix Case Study

Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. 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(n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm Netflix Case Study Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. 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Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm